BUILD THE BRAND: The Step-by-Step Guide to Starting Your Clothing Brand

A clear, beginner friendly guide to turning your idea into a real clothing brand. Plus a 30-Day Brand Building Plan.

Inside, I break down the exact steps I used while building Paradox, from choosing a name and creating products to finding manufacturers, setting up Shopify, posting content, working with influencers, launching, running ads, and getting your first sales.

This is for the person who knows they want to start a brand but has no idea where to begin.

You’ll learn how to:

• Choose your brand name and create your identity
• Figure out your target customer
• Design your first product
• Find and contact manufacturers
• Order samples and make changes
• Price your products
• Set up your Shopify store
• Start your Instagram and TikTok
• Create content people actually want to watch
• Reach out to influencers and creators
• Build hype before your launch
• Plan and execute your first drop
• Start running ads
• Turn customers into a community
• Avoid mistakes I made while building Paradox

PLUS: A 30-Day Brand Building Plan

At the end of the ebook, I give you a full 30-day action plan that tells you exactly what to work on each day so you can stop overthinking and actually start building.

From picking your name and finding your audience to contacting manufacturers, creating content, setting up Shopify, and preparing for launch, the 30-day plan gives you a clear roadmap to follow.

You’ll also get real Paradox examples, templates, checklists, and step by step action pages so you can build your brand while you read.

Created by Mersedeh Nejad, founder of Paradox.

Instant digital download.
29-page ebook.